10+ years across product leadership, frontend and mobile engineering, data science and large-scale OTT platforms, shipping live events, player capabilities and AI-powered experiences for 40M+ monthly users.
Selected work 2014 to 2026
Founder of an AI search visibility SaaS, live in production.
02.2022 & 2026, audiences above 30M in Mexico.
03.Whole monitoring team, 104 matches, 70+ closures.
04.Vertical short-form video experience.
05.AI features and crash rate below 0.1%.
06.Multi-Profile, Kids, casting and offline.
07.Statsig, Conviva, BigQuery and Segment.
08.AI search, ML, product and applied statistics.
09.From engineer to data scientist to product.
Project_01
An AI-visibility platform that monitors how brands appear across 20+ AI surfaces (assistants and AI search engines), benchmarks them against competitors and turns those signals into actionable recommendations. As founder, I own everything: product strategy, technical delivery, billing and customer-facing workflows, from the first prototype to a live SaaS in production.
Share of voice vs. competitors
Content built to be cited by AI
Project_02 · TelevisaUnivision | ViX
Coordinated delivery across multiple technical and product teams for audiences exceeding 30M in Mexico, aligning internal stakeholders and external partners around platform readiness, performance, streaming and player capabilities, including Rapid Recap and the World Cup Hub.
World Cup 2026 · USA, Canada & Mexico
World Cup 2022 · Qatar
Project_04 · ViX
Details :
Big stories in micro format: a new way to watch built for mobile, from the feed to the player.
Project_05
Details :
App Store Awards 2022
ViX: Apple TV App of the Year.
From definition to cross-platform rollout, balancing what the model can do with what playback allows.
Stability work that contributed to global recognition across the Apple and Android ecosystems, including Apple TV App of the Year.
Project_06
Details :
Profiles for the whole family, casting to the TV and downloads for offline viewing, shipped across mobile, CTV and web.
Project_07
Scaled platform capabilities with Statsig for A/B testing, staged rollouts and feature gating, embedding data-driven validation into product decisions and content personalization.
Statsig · feature gates & phased rollouts
Conviva · experience index, errors & network performance per surface
Strengthened technical and operational collaboration with partners such as Conviva and Statsig: better implementation quality, tool adoption, support processes and cost efficiency.
Details :
Data stack :
Research & Writing
Statistics first, product second. Experiments, essays and academic studies: from inferential statistics in SPSS to measuring what AI assistants really recommend.
01 · GenSig Research #1 · Jul 2026
The same purchase-intent questions asked 2,500 times across five API configurations and 30 times by hand in ChatGPT and Gemini web. The bare API missed 3 of the 5 brands real sessions recommend.
02 · Essay · Medium · Jun 2020 · ES
Why research findings so often go unused, and what it takes to bring them into real-world decisions.
Read on Medium ↗
03 · Guide · Women in tech
A survival guide for women in tech
Lessons from more than a decade of shipping products as an engineer, data scientist and product manager, written for the women building tech right now.
Read on LinkedIn ↗
04 · Product · Medium · Jan 2023
Prioritizing features based on customer needs and business goals: a practical framework for deciding what not to build.
Read on Medium ↗
05 · Academic · SPSS
How quality indicators such as hardness behave across cities and over time, with multigroup time-series analysis.
06 · Academic · UCAB · SPSS
Academic, personal and institutional factors behind student dropout, synthesized and grouped with cluster analysis.
Engineer first, data scientist second, product manager today, which is why I can go deep with every team I work with.
| Role | Company | Years |
|---|---|---|
| Founder | GenSig | Current |
| Consultant | Independent | Current |
| Senior Technical Product Manager | TelevisaUnivision | ViX | 2022 to 2026 |
| Senior iOS Engineer | TelevisaUnivision | ViX | 2021 to 2022 |
| Full Stack Developer | TelevisaUnivision | PrendeTV | 2020 to 2021 |
| Data Science Specialist | PSh | 2020 to 2023 |
| Data Scientist | Almundo | 2020 |
| Data Scientist | Rise Interactive | 2019 to 2020 |
| Data Analyst | VIX, Inc. | 2018 to 2019 |
| Academic Researcher (Statistics) | UCAB | 2016 to 2017 |
| Statistics Professor | UCAB | 2013 to 2014 |
Highlights :
BSc in Psychology, Research & Experimental Psychology (UCAB, 2011 to 2016) · Data Scientist with Python · EF SET English C2 Proficient (81/100)
Platform, streaming & AI products · Buenos Aires, Argentina.